Unit VIII (Part III to Unit VI)



Part III of the marketing plan addresses the action plan, including strategies, tactic, and resources.

1. Review and edit Parts I and II of your marketing plan. You will include and build upon Part I and Part II as part of your Part III submission.

2. For Part III of your Marketing Plan you will need to do the following:

 Provide the final marketing plan in the order completed (Part I, II, and III) in APA format, including in-text citations and a reference list.

 Complete the action plans portion that includes strategies and tactics (see p. 559) and resources (other than monetary) needed to support your plan (see p. 563).

 Provide an executive summary and self-evaluation of your plan.


Your final marketing plan should be a minimum of six pages (not including the title and references pages). There should be at least two pages of content for each part of your plan. All sources used, including the textbook, must be cited and referenced according to APA style. 


Textbook: Kotler, P., Bowen, J. T., & Makens, J. C. (2014). Marketing for hospitality and tourism (6th ed.). Upper Saddle River, NJ: Prentice Hall.

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