Strategic Analysis in Google’s industry

    • share your analytical insights on the following five in about 100 words each:
    • Review Google’s corporate webpage and annual report. How would you describe Google’s strategy?
    • If you were to prepare a competitor analysis, how would you define Google’s industry? Who are Google’s competitors?
    • If you were to prepare an environmental analysis, what are the major trends impacting Google’s industry? What are the growth prospects for Google’s core business?
    • Do you think Google’s industry is a competitive market, in the technical sense? Does Google have a sustainable competitive advantage in internet search?
    • Would you recommend investing in Google? Why or why not?


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