Performance and Size segments

Executive Summary

As the company Erie we have decided to continue our focus on the Performance and Size segments in order to keep our company and products as competitive as possible in the market. We have decided collectively as a company to do this in order to maximize our profits as best as possible.

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We took a close look at each of our decisions pertaining specifically to Performance and Size. We made these decisions because we believe we will have all around better success focusing our attention on our products that will deliver the most value to our customers. The company is determined to provide an attractive product to consumers who are looking for the best performing and appropriate sized item. Focusing on our specific target audience will allow the company the most success. Analysis of Year 1-2For the past two rounds, my team is on behalf of the company Erie to make strategic decisions forthe Research & Development department, Marketing department, 

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