How do you interpret the findings in Exhibit 9 and 10 to evaluate interest in pizza?
In Exhibit 9, 45% of the respondents thought that the pizza was too expensive, while 23%thought it was more expensive than Restaurant pizza. However, 21% of the respondents liked the fresh ingredients, 22% liked the sauce and 19% thought that it was easy to prepare. In Exhibit 10, the majority of people spent from $6 to $12 for a 12’’ pizza, making TruEarth pizza a good competitor in the market
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