BUS352: e-BusinessWeek 3: Discussion 1

In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s.

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According to our text, “B2B refers to transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks. In addition, such transactions may take place between a business and its supply chain members, as well as between a business, a government, and any other business. In order to be successful, all businesses must implement a marketing strategy to include the four P’s. The four P’s are price, product, placement and promotion. First, a company will target a product it wants to offer its audience. Secondly, offering a quality product at reasonable prices is an important factor in gaining the competitive edge in business. Thus, creating a successful marketing mix that will increase results requires

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