BUS 339 Week 2 Discussion 2
Describe the difference between conducting original in-house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research?
Original in-house research and publicly available research are differentiated by who collects, analyzes, and interprets the research. In-house research uses collection methods and ways to organize databases of day-to-day operations, while publicly available research is widely available through trade journals, libraries, trade associations and can be free or by subscription. Companies should always keep databases of their transactions, customer profiles/information, and any other day to day business dealings. The data collected is invaluable. When you need to test out a product, you can look through your database and choose a group to send a sample to,
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