Bus 321 Week 3 Discussion

From the case study, evaluate MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace’s competitive position. Identify two different niche markets: one of a product-based niche, and the other of a service-based niche. Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

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In evaluating the MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities and Threats analysis. I found that MySpace strengths lied within it operation as a loner when it first came into operation. When MySpace first launched, the only other social media was one called Friendster. Being that it was only 2 social media networking sites, this gave MySpace an advantage to win the number one spot. And they did. MySpace

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