analyzing consumer attitude
After analyzing consumer attitudes, usage, motivations, and benefits of chocolate products to consumers, how viable are the recommended new product concepts? Should others be explored? Please explain
The data is very important in this case because it makes us aware of how the chocolate market really works. From what the data shows, in 2012, 92% of people consumed chocolate, with an average of 7.8 pieces per month. Women eat more chocolate than men, and I would say due to its ability to “lift up” the mood of a person or just for a personal prize, and later due to the health benefits related to it.
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