analyzing consumer attitude

After analyzing consumer attitudes, usage, motivations, and benefits of chocolate products to consumers, how viable are the recommended new product concepts? Should others be explored? Please explain
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The data is very important in this case because it makes us aware of how the chocolate market really works. From what the data shows, in 2012, 92% of people consumed chocolate, with an average of 7.8 pieces per month. Women eat more chocolate than men, and I would say due to its ability to “lift up” the mood of a person or just for a personal prize, and later due to the health benefits related to it.

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